Good opportunity for adaption

Great crises are a good opportunity for big changes. Corona-virus is the most important market event and business environment after the financial crisis in the last decade. Today, companies’ physical access to their customers has been greatly diminished, and perhaps the sales function has suffered the most in this epidemic. Many salespeople were fired. In […]

Coopetition as a strategy

During the corona epidemic, one of the ways suggested by researchers is to use a strategy of cooperation with competitors called coopetition. This Business to Business marketing strategy refers to the sharing of knowledge and capability between two companies that are in the same industry or other industries. Certainly, companies have less access to organizational […]

consumer behavior in corona virus period

The corona virus changes customers’ shopping habits, and this can be beneficial or detrimental to some businesses. Today, shopping is not easy in the past, and health protocols have reduced the rate of physical entry of customers into shops and malls. Certainly, customers, like sellers, are not satisfied with this new position. They only have […]

Attention to stakeholders

Corona-virus pandemic shows us again how our business needs resilience. Our business must be prepared for any changes and reconfigure product lines. Sudden changes are a test of firm’s resiliency, emphasizing that we cannot do everything alone. Today, despite all the guidelines that may prevent us from selling, we can define the company’s success in […]