The corona virus changes customers’ shopping habits, and this can be beneficial or detrimental to some businesses. Today, shopping is not easy in the past, and health protocols have reduced the rate of physical entry of customers into shops and malls. Certainly, customers, like sellers, are not satisfied with this new position. They only have to go to the shops for essential needs, which naturally creates a tedious process in life. Adherence to health protocols both takes a lot of time for customers to shop and imposes costs on sellers.
But by restarting a business, customers do not easily go back to their old habits. In order to follow the rules and maintain their health, they are looking for a safe and secure buying to meet their spiritual or taste needs along with other basic needs.
The most important factor that connects companies and their customers during the epidemic is summarized in technology. New habits are formed by creating new software. The Corona period once again manifests an old marketing principle that needs are almost constant but demands change.
Unlike health protocols, firms need to keep their distance from customers, but only virtually. In other words, door-to-door marketing will be the same as it was a hundred years ago. Companies can show their products to their customers in a user-friendly manner. Again, it is service innovation that can largely prevent companies from losing too much. Now is the time to take action to create a competitive advantage for yourself with new ways for customers to deliver the product (by a new app) at different hours of the day and night.
Changes in consumer behavior are inevitable and tangible, at least until the vaccine is made. And after that, the likelihood that customers will buy as before is very low. So companies need to prepare for the coming days now. There will be no going back to old habits, and new habits will certainly require new tools.